PPC / Search Engine Marketing

PPC / Search Engine Marketing

Search Engine Optimization (SEO) is an effective marketing strategy but needs a lot of patience and time. If you don’t like the long SEO route, you can jumpstart your website ranking with pay per click services. Although more expensive than SEO, PPC advertising delivers fast results and greatly boost your sales.

Don’t know where to start from? Get in touch with the best PPC Management Company in the PUNE and watch your marketing goals driven to fruition. We have been offering Pay Per Click Management Services to brands for many years and know exactly what it takes to be on the top of search results without investing in SEO.

PPC Management

We want to help you make your PPC campaign a success. Get in touch today for more information on how our PPC management services can into your overall business goals.

We are experts in such platforms like Google Ads (Google Adwords) and Bing Ads and will create a marketing strategy that is uniquely tailored to your business needs.

Our PPC Management Services

PPC Strategy

We take sufficient time in understanding your business goals and analyzing your competitors. After that, we develop a marketing strategy that is guaranteed to deliver results and high Return on Investment (ROI).

Implementation

After coming up with the most effective strategy, we use them to either refurbish your existing campaigns or create new ones. We do this by ensuring we choose the right keywords and establish the best budget for your case.

Keywords

After coming up with the most effective strategy, we use them to either refurbish your existing campaigns or create new ones. We do this by ensuring we choose the right keywords and establish the best budget for your case.

Adcopy Writing

Our expert copywriters will draft ad copies that perfectly represent your business and get you the right traffic. We will customize your Ad Copies using the keywords that we discovered above so you can be sure your Ads have a good Quality Score and have good relevancy with the Landing Page.

Ad Extensions

We will customize your ad copy to boost its effectiveness using pertinent ad extensions. This will ensure that you rank higher than your competitors on search results and drive enough traffic to your website.

Tracking

We use ingenious tools to track your PPC campaigns to see if they are delivering the required results. We track each and every type of action that happens on your website & record desired conversions and their source to perform better in future.

PPC Optimization

Our campaigns are not the ‘create and forget’ type. We monitor them closely and optimize them in every aspect including – Search Terms (Yes we review each and every term that brings traffic to your website), Demographics, Ad-Scheduling, Negative Keywords, Updating Ad copies to ensure that you enjoy higher Click-Through-Rate (CTR) and Conversions.

Reporting

We never keep you in the dark. Our success stems from the transparency we value throughout the PPC campaign. We keep you updated through a simple report made in Ms-Word or Ms-Excel or even more informative report made on Data Studio (as per you needs and convenience) to ensure that you know exactly how your ads are performing and what to expect at the end of the campaign.

Our Pay Per Click Management Process

Our pay-per-click (PPC) management service includes the following components:

  • Development of a unique PPC campaign strategy
  • In-depth keyword research
  • Development of an ad creative
  • Campaign Set-up
  • Management of your bids and tracking of ROI
  • PPC campaign management and analysis

Deliverables

We value transparency and will always keep you updated on your PPC campaign progress. Our PPC management experts will send you monthly reports detailing important highlights on your ongoing campaign. What’s more, we will set aside an hour with your team to inform them about the progress and what they can expect.

How our Pay Per Click Services can help your business

Don’t waste money and resources on a non-performing PPC campaign. Our PPC management services have helped many brands boost their sales and enjoy higher return on investment. If you are using Google Ads, you can advantage of our Adwords management services and enjoy higher rankings and click-through-rates.

Our PPC experts will help customize your current campaigns or create new ones that are guaranteed to bring in results. Contact us today and let’s have a chat on how we can help boost your sales and improve ROI through PPC campaigns.

FAQ's

PPC Management Services FAQ’s

Why Digital Doraemon for PPC services ?

We run search engine ads campaigns every day. We have experience and proven data on best-practices regarding copy, headlines and keywords. Our team understands A/B split testing, conversation optimization and retargeting of ads. Our PPC services are back with high integrity and want to earn your trust through providing great work. For more details get in touch with our experts today!

What process you follow in PPC management ?

  • We will assign an experienced advertising specialist to manage your ad campaign.
  • We will do thorough research to find opportunities for your business. We research thousands of keywords and measure search volume, competition and costs associated with it.
  • Our paid campaign managers will evaluate what your competitors are doing on the web. By indentifying strengths and weakness our team develops a smarter approach for your campaign.
  • For every ad, we write headline, copy and target the ads for specific keywords. We also do A/B testing to identify high-performing ads.
  • At last, we keep an eye on your campaign daily, if results begin to decline digital marketers will detect it immediately and pause low-performing ads.

What do your PPC management services include ?

Digital Doraemon is a leading PPC agency that focuses on your success as a whole. Whether a business owner wants to increase conversions, traffic to his website or both our PPC management experts can help you reach your goals. With hundreds of online campaigns managed and a client retention rate of 90%, Exaalgia is the first choice for PPC services.

PPC Audit - Get a free PPC audit from our experienced PPC managers to learn how to improve the performance of your Google, Bing or Facebook ad campaigns and strategy.

Remarketing -Use our PPC solutions to reconnect with past website visitors using targeted ads that motivate users to contact, visit or make a purchase from your site or online store.

Facebook Ad -Take full advantage of Facebook advertising with a custom campaign that boosts brand awareness, likes, follows and more in your own niche.

How do you charge for PPC Services ?

Pay-per-click marketing costs exactly what you set your budget at the beginning (advertising spend + management fees). When you pack for the clicks on your ads, the payment goes directly to the platform you’re advertising your business on (Google, Facebook, LinkedIn, etc). There is no markup for the clicks or hidden charges. Then you’re also charged a monthly management fee as well and it can be vary depending on the campaigns that we’re running. For more information get in touch with our Phoenix PPC managers.

PPC Ads FAQ’s

What is PPC advertising?

A paid online advertising of products and services, allows your business to place ads cross the web. You can promote your website in search results and even on leading social media channels. PPC ads can feature text, images and even visuals. However, being a PPC management company we focus on multiple targeting options; Device, Location and customer interests. Compared to traditional advertising strategies, PPC operates on a different pricing model. Instead of paying for your ad, you pay when someone clicks on your ad. That is why PPC advertisers calls it pay-per-click advertising.

What is PPC ads spend ?

Ad spend is also known as advertising spend, in your ad network budget. It’s how much you want to spend on paid ads, whether for the year or the month. According to that, we spend your monthly budget on ad campaigns. With PPC advertising, you can create an advertising budget that fits the needs of your business and audience. Whether you want to spend your money on one ad network like Google Ads or multiple ad networks you have full control of your paid campaigns ad spend.

Do people really click on ads ?

Yes, ads that appear in search engine results earn more than 45% of page clicks. Even, people who click on ads are likely to purchase or service twice more than an organic visitor of a website or someone who visits your site without clicking on an ad. With paid campaigns, you can reach people looking to buy products/services, which can immediately impact your sales graph high. Not to mention, PPC ads can deliver an average ROI of ₹ 72 for every ₹ 150 invested.

What is Google shopping services ?

Google shopping ads are used by ecommerce websites that are selling products online. These ads appear in the search engine results and typically drive traffic to your website at lower costs. By listing your products above Google’s search results, you get the best CTR and boost the number of visitors to your site. Working with a PPC management agency like Exaalgia can help you maximize results and generate the best possible ROI.

What is a Paid ad network ?

An ad network is an online platform that helps users to run ads for users. Google Ad words is a popular example of an ad network. If you want to create PPC campaigns, you can use an ad network like Google Ads, Facebook, Linkedin or Microsoft advertising. These platforms can connect you with different audiences, as well as supply unique targeting options to digital marketing executives.

Using Microsoft advertising, you can promote your business across Bing and website affiliated by Microsoft advertising.

Where I can run paid ads ?

You can advertise your website across the Internet with PPC ads. The most popular locations are search results, third-party websites and social media. At Exaalgia, our PPC management experts will advertise online on specific platforms like:

  • Google
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

If you wish to create a PPC campaign to reach users, you want to focus on efforts on today’s most valuable channels for your business.

Why advertise with PPC ads ?

PPC ads offer several advantages into business marketplace, including:

  • Access useful audience targeting options
  • Set a custom budget that you can change at any time
  • Receive insightful audience and campaign data
  • Show in top results of online searches
  • Outrank competitors

The fact that paid ads offers an ROI of 2:1, demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with your competitors, pay-per-click can help you accomplish those goals.

What businesses can use paid ads?

Any business can use PPC advertising services of Exaalgia, if they wish to do online marketing to reach large number of audience at once. A few examples include: Restaurants, Ecommerce Stores, Manufacturers, and Dentists, Equipment deals, Insurance companies, Service providers and more. A few searches related to your products and services can reveal if PPC is a must have strategy for your business.